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International
‘Taste & cheer’: how PepsiCo said the Chinese flavor in six characters
Winning Gen-Z's ‘first cup of coffee’: how Nescafé speaks the language of the young
No.1 new product in 10 days: why Dove's Tmall innovation experiment ran so smoothly
A 100-billion giant humbles itself: Kraft Heinz China's president on what Chinese consumers taught them
Beverages
In a low-growth era, which business holds up best? Nongfu Spring answers
Premium feel, low barrier: how Weichuan won CNY marketing with a light touch
From the arena to the market: Dongpeng wins both face and substance
A milk-tea giant’s stealth move: Xiangpiaopiao teaches retail a DTC lesson
This summer, how did JDB win over Gen-Z?
Heqizheng's ‘He Tea’: winning more young drinkers for herbal tea
Coffee & Tea
Free bean swaps and fresh-cut fruit: what's Luckin's next move?
Amid 269 co-branding battles, how does Cotti keep standing out?
First hit of the year: HEYTEA ×《Blossoms Shanghai》 and the right way to do TV-IP collabs
ChaGee tests CHAGEE TOWN: a modern revival of ‘making friends over tea’
‘Freshness’ that breaks out: how Good Me drove strategic growth with Spring Festival marketing
Turning 12: how Auntea Jenny leveled up its brand value
Dairy
In a downturn, has Telunsu's desert-organic milk ‘fallen from grace’?
At a crossroads for dairy: what kind of ‘Chinese milk’ does the Chinese gut need?
7B+ impressions: how Daily Fresh rode ‘The Litchi of Chang’an’ to own premium fresh-milk minds
Picking up where breast milk leaves off: how Future Star redefines kids’ formula
Building products with a user mindset: Adopt a Cow starts by raising the cows
First approved, first to market: how Flag opens a new era for China’s new-standard formula
Instant & Convenience
China's functional water debuts at Milan Design Week: Master Kong's pH9.0 alkaline water
Jinmailang's Lamian Fan plays ‘new marketing’ to crack the Gen-Z mind
Baixiang goes ‘red’: why young people can't get enough
Deng Chao as ambassador and 150,000 free bowls: Choubao's textbook breakout
Snacks
Want Want hits new national-brand heights with Wang Dounai and Hot-Kid milk
7,500+ stores, 20B+ in sales: how Lingshi Henmang & Zhao Yiming step into a new chapter
Bringing the scenery into the livestream: what's Haoxianglai's new play?
In conversation with Yanjin's Zhang Xuewu: investing in Lingshi Henmang, the future of snacks
Be & Cheery enters premium nuts: winning the healthy-snack market on product strength
Amid the new-consumer tidal wave, Bestore sparks a kids'-snack revolution
Alcohol
One year, nearly 10M cups sold: why Moutai ice cream wins over the young
Into the ‘new consumption world’: why CR Beer is a textbook case
Smart brands have shifted from ‘selling products’ to ‘owning occasions’
Racing time: who’s redefining the ‘freshness’ ceiling of a good beer?
Health & Wellness
A full brand-matrix upgrade: how Swisse, the back-to-back 'Double 11' supplements No.1, seized the high ground in 2024
High-vitality, world-first: who gets disrupted by the probiotics 4.0 'new species'?
China's Omega-3 nutrition revolution, hidden inside an egg
A stone tablet on Borneo: how it reshaped the bird's-nest industry
Grains & Oils
Twice courted by Costco: how did Arawana win over the global buying team?
Hujihua's ‘ancient cold-pressed’ peanut oil goes viral again — why are young consumers buying in?
Shiyue Daotian's HKEX listing: upgrading 120M Chinese family tables with Northeast rice
