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NEW TIDE

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SUMMIT

The NEW TIDE Brand Summit

5annual summits
300+top speakers
10,000+senior attendees on site

Anchored by founders and senior decision-makers, our annual summit gathers heavyweight brand voices and channel partners around the year's key questions — one of the most consequential venues in China's consumer sector, with real influence on primary and secondary capital markets.

Five editions in, with 300+ top speakers and over 10,000 senior practitioners attending — including Nestlé, Mars Wrigley, Genki Forest, POP MART, Babycare, Liby Group, Shanghai Jahwa, Giant Biogene and more — anchoring its distinctive industry leadership and wide circle of influence.

SPEAKERS · Past Guests

Past speakers

NEW TIDE is one of the most important voice channels and opinion sources for leading brands, platforms and industry capital in China's consumer sector. 300+ guests — industry leaders, hidden champions and listed companies from F&B, beauty, fashion, home, pets, trendy toys, consumer tech, retail, cross-border, e-commerce & content platforms, lifestyle services and more — have delivered in-depth talks here, generating a healthy chemistry that resonates across the industry.

Zhang Xiaofeng

Zhang Xiaofeng

Nestlé Greater China

Vice President

Phil Li

Phil Li

Mars Wrigley China

GM, E-commerce

Cheng Peihang

Cheng Peihang

LVMH · Sephora China

VP, Marketing

Chen Yixing

Chen Yixing

Genki Forest

Chief Creative Officer

Liu Xiaobin

Liu Xiaobin

MINISO Group

CMO

Chen Xiaoyun

Chen Xiaoyun

POP MART

Vice President

Lin Yuchun

Lin Yuchun

Mengniu

Sr. Director, Digital Strategy

Wang Ziyue

Wang Ziyue

New Hope Group

GM, Brand

Zhang Chun

Zhang Chun

OATLY

President, Greater China

Wu Chen

Wu Chen

Liby Group

Vice President

Zhou Chengjian

Zhou Chengjian

Metersbonwe

Founder

Zhang Cheng

Zhang Cheng

Lawson China

Vice President

Zhang Ying

Zhang Ying

Haidilao

GM, Community Operations

Jia Guolong

Jia Guolong

XIBEI

Founder

Chen Shuo

Chen Shuo

Yang Guofu Group

Chief Operating Officer

Yang Zhengyi

Yang Zhengyi

Ziyan Food

Head of Brand

Li Jianing

Li Jianing

Weilong

GM, Brand & PR

Yin Dandan

Yin Dandan

Yeshu Live

CEO

Yang Anquan

Yang Anquan

OSM Group

President

Cheng Jing

Cheng Jing

Bloomage Biotech

Head of Brand

Liu Xuyang

Liu Xuyang

Giant Biogene

Head of Scientific Affairs

Shen Jia

Shen Jia

Shanghai Jahwa

Brand Director

Liu Ming

Liu Ming

Shanghai Chicmax

Vice President

Liao Meizhen

Liao Meizhen

Purcotton

Vice President

Wei Zhe

Wei Zhe

Vision Knight Capital

Founding Partner

Song Xiangqian

Song Xiangqian

JH Capital

Founder

Duan Lanchun

Duan Lanchun

Cathay Capital

Managing Partner

Li Kanglin

Li Kanglin

Tiantu Capital

Partner

Sun Yanhua

Sun Yanhua

Eastern Bell Capital

Partner

Chang Bin

Chang Bin

Genbridge Capital

Founding Partner

* Affiliations and titles reflect each guest's role at the time of their appearance, not their current position.