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Recognized across the industry for depth and rigor, we've worked with 500+ brand and platform clients — a primary channel of choice for F&B, beauty, fashion, home, pets and trendy categories.
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F&B
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‘Taste & cheer’: how PepsiCo said the Chinese flavor in six characters
Winning Gen-Z's ‘first cup of coffee’: how Nescafé speaks the language of the young
In a low-growth era, which business holds up best? Nongfu Spring answers
The CNY brand battlefield of the Year of the Horse: how Mengniu dominated
China's functional water debuts at Milan Design Week: Master Kong's pH9.0 alkaline water
Jinmailang's Lamian Fan plays ‘new marketing’ to crack the Gen-Z mind
Beauty & Personal Care
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In conversation with L'Oréal China VP Ivy Li: rooting a brand through change, beyond the rat race
As youth flock to instant retail, how do personal-care brands like Unilever seize the edge?
The '3·15' contrarian: what impact is Giant Biogene having on the industry?
Bloomage: a deep transformation in the making
From guofeng raves to cyber incense: how Chando's crossover marketing makes Gen-Z scream
Beauty's first appearance at the Asian Games: how Mao Geping presents Eastern aesthetics through craft
Fashion
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Everyone’s piling into outdoor for the snow season — only The North Face can outdo itself
In conversation with Skechers China's GM: doubling again in three years, confident in the China market
UNIQLO's 'magic' pants series launches: how to effortlessly style endless looks?
Soft-support underwear, upgraded: Bananain refuses to let ‘comfort and tech’ ring hollow
‘Cool-white’ skin even under blazing sun? Camel redefines professional sun-protective wear
Peacebird at 30: courage and resilience through the storm
E-commerce & Content
Over 10,000 SMB livestreams top 10M in sales: where does growth 'certainty' come from in the new cycle?
Xiaohongshu's 3,200+ decision factors: reconstructing the 3 seconds before purchase
Marketing not working, targeting off? Three moves to help local merchants win 2025
Instant retail becomes the new-product launch battleground: 3C consumption has changed
When 100M young people flood Bilibili for a 'cyber New Year', how do brands join?
Rethinking Dewu: beyond e-commerce, its bond with young people runs deeper than you think
Cross-border
Behind SEA's nearly $160B e-commerce market: has the growth equation changed for cross-border merchants?
As globalization enters a new cycle: how Chinese brands rebuild 'value' with Amazon
The next decade of DTC going global: into the heart of the US market, winning worldwide
Feishu, with MINISO and Chagee, releases a global 'digital blueprint'
MINISO's CMO Liu Xiaobin on how Chinese brands hold their ground on the world stage
Topping Shopee, surging across SEA: how Xtep makes Chinese running shoes win globally
AI Services
'Base + AI' is taking off in consumer: Atour, Meiyijia and ChaBaiDao all use it
Service-industry training too costly? Dossen, Belle and Laoxiangji quietly adopted DingTalk AI
'We spent ¥300K on GEO and Doubao & ChatGPT still don't know who we are'
Youzan's Bai Ya: 80% of my energy on AI — what new answers I bring brands and retailers
Baiying's Zhao Xuejie: as brand private-domain hits the decisive phase, how AI drives explosive growth
300% growth, the 'Adobe of marketing': Aochuang's Yang Hai on redefining brand marketing with AI
Home & Living
Genji Wood: the original intent and growth behind a brand upgrade
Fighting for the user's ‘right to comfort’: how La-Z-Boy rewrites the premium home narrative through tech
Six years of polish, 100M in R&D: what does Mibo's new positioning tell us?
Sleep tech enters the 'imperceptible' era: what DeRUCCI got right
In August, this brand flooded Chengdu with the colors of cotton
‘Anti-conventional’ demographic brand Babycare: what wins over 45 million families?
Retail
Walmart x Xiaohongshu: redefining offline value through real experience
From everyday convenience to 'convenience of the spirit': how Lawson redefines the convenience store
40 years of innovation: what 'new futures' did CR Vanguard's brand-upgrade launch reveal?
Offline emotional consumption booms: Intime's Liang Yu on what 'two-dimensional' retail really changed
Hema bakery's comeback: how it became the category's biggest dark horse
Supply chain upgraded: could Guoquan's prepared dishes be the new hit for the 2022 New Year's Eve dinner?
Local Life Services
When rest becomes a KPI: JI Grand builds a 'contemporary zen room'
Atour's move into sleep: it has figured 'people' out
Reshaping hotel consumption: the 'domestic alliance' sounds the strongest note of local rise
Hefu Noodle founder Li Xuelin on surging counter-cyclical results and handling change
Turning 'gathering' into a global business: Star Joy opens a new future for offline entertainment
How INS Park disrupts urban-park consumption and reshapes Shanghai's four-park landscape
Consumer Electronics
From zero to 18M monthly sales: how Dreame pulls off 'instant hits on launch' in Douyin e-commerce
On the eve of a humanoid-robot shakeout: Songyan's Jiang Zheyuan on what we should really compete on
X499 ushers in AR for everyone? Rokid's spatial-computing kit could be a blockbuster
100M in sales two months in: how Xiaodu's Tiantian companion screen became a 'companionship economy' hit
Four follow-on rounds in two years: Dessmann hits a $1B valuation as the smart-lock industry's only unicorn
Double TOP 1 on Tmall and Douyin: how does Tingyan break into the premium skincare market?
Pets
As 'self-care-style' pet parenting trends, how does Nestlé Purina Pro Plan deliver ultimate taste for cats?
NetEase Yanxuan at 10: rewriting the growth logic of the pet industry
Sixteen years in: from Bilei's brand upgrade, how domestic pet food breaks into the premium tier
13M packs of a single SKU: who quietly got cats eating squab?
Inside Ruichen Pet Hospital Group: into the industry TOP 3 in two years, a win for professionalism
Over 1B in sales without a blockbuster: Kerice's Zhu Changlin on the ultimate need in the pet industry
Trendy Toys
POP MART's Chen Xiaoyun: what exactly do trend-toy-obsessed young people love?
Storming the 100B trend-toy market: can TOP TOY create more 'POP MARTs'?
With X11 at the helm: a 3,000-sqm flagship enters the 100B trend-toy blue ocean
From blind boxes to collectible toys: how to read the inner world of 300 million people?
One IP past 300M in sales, reaching 20M young people: how TNTSPACE creates Gen-Z trend symbols
