See the nexttide rising
Stand with the most forward-looking forces in the industry — become the tide itself. With real influence on 1M+ decision-makers and high-net-worth users in China's consumer sector.
NEW TIDE
A leading media voice in China's consumer industry. Across a full industry cycle we've produced and tailored in-depth marketing case breakdowns, benchmark reportage, business-model analysis, brand-story deep dives and white papers — earning a place among the longest-running, most trusted media for top brands and senior decision-makers.
Audience profile
Anchored by the WeChat public account 'NEW TIDE' and the WeChat Channels show 'Consumer Mindscape', extended across Xiaohongshu and Douyin. We reach 1M+ decision-makers and high-net-worth users — distinguished by real influence among the people who actually decide, not vanity reach.
Covering the mainstream tracks of the consumer industry
Industry decision-makers and high-net-worth users
70%+ concentrated in tier-1 and tier-2 cities
Ages 26-45 are the core audience
Deep-dive article cases
‘Taste & cheer’: how PepsiCo said the Chinese flavor in six characters
In a low-growth era, which business holds up best? Nongfu Spring answers
In conversation with L'Oréal China VP Ivy Li: rooting a brand through change, beyond the rat race
Topping Shopee, surging across SEA: how Xtep makes Chinese running shoes win globally
Premium video cases
Through the cycles with leading brands
Across F&B, beauty, fashion, consumer tech, retail, lifestyle services and more.
