Back to all casesCONTENT · BEAUTY
Beauty & Personal Care · Deep-dive cases
Showing selected cases — visit our WeChat account for more.
Conglomerates
In conversation with L'Oréal China VP Ivy Li: rooting a brand through change, beyond the rat race
As youth flock to instant retail, how do personal-care brands like Unilever seize the edge?
Shanghai Jahwa launches the 3rd 'China Dream Home' emerging-brand incubation contest
USHOPAL's Guo Lu: rather than stand on giants' shoulders, I want to become part of the giant
Medical-grade Skincare
The '3·15' contrarian: what impact is Giant Biogene having on the industry?
Bloomage: a deep transformation in the making
Double No.1 on Tmall Super Brand Day: Winona's growth code in the 'retention era'
A pharma giant enters with ‘cell-level anti-aging’: how can DYG reset premium skincare?
11 years of professional skincare: how 'medical-grade' Fuching grew steadily over a long cycle
Pioneer of repair-grade recombinant collagen: how R&D opens a new future for China beauty
Efficacy Skincare
From guofeng raves to cyber incense: how Chando's crossover marketing makes Gen-Z scream
Four years at IFSCC: how can domestic brand Maggiely hold its ground in the premium market?
The science behind ‘light freedom’, told through Mistine’s travelogue
Can sensitive skin brighten? Simpcare’s ‘all-skin sensitive No.1’ keeps gaining weight
Redefining the modeling mask: how Zaowuzhe's 'pressure engine' expands skincare efficacy
With Ju Jingyi as ambassador: how Dafuyan's 'minimalist skincare' drove 1B GMV in 3 years
Makeup
Beauty's first appearance at the Asian Games: how Mao Geping presents Eastern aesthetics through craft
Four years on: how Perfect Diary became a beauty brand with a 'chip'
From brand influence to mindshare: how Flower Knows broke into the US via Amazon
Colorkey's going-global playbook: cracking Southeast Asia with 'a single lip glaze'
Up over 100% YoY: PL's Tracy on the four relationships domestic brands must bridge
Asia's first 100% plant-derived loose powder: how Bairuimei lifts the category ceiling
Personal Care
As Guo Jingjing's 'age-based cavity care' trends, how Saky Baby steps up its brand upgrade
Escaping the grind with R&D: Spes’s ‘facial-grade peptides’ reset haircare competition
Redefining personal care: Shuizhikou's Zhang Bihua on becoming the category's 'Kobayashi'
After 100 million mouthwash sticks, why is BOP targeting Chinese consumers' oral microbiome?
No.1 in Asia in four years — Hiturtle Dad founder Xu Yujiangsheng on breaking out in a saturated market
